Eadaoin is currently Director of Marketing & Communications of the FAI, with responsibility for Marketing, Communications and Public Affairs.
She is previously Chief Marketing & Communications Officer of Vision Ireland (formerly NCBI) Group and Vision Sports Ireland. Initiatives include the Wayfinding Centre launch with four Government ministers, Vision Awards in Leinster House and preparation for a Health Committee appearance.
Prior to that she was Head of Marketing of Circle K Ireland with responsibility for the partnership with the OFI, execution of the award winning ‘Here for Ireland’ Tokyo 2020 campaign and development of the FAI partnership. She exceeded targets for the Jack & Jill foundation and Paralympics CSR partnerships. She was the sustainability lead for Circle K Ireland and the Irish representative on the ACT/Circle K Global Women’s Council.
Eadaoin’s skill set includes brand positioning, media, partnerships, crisis management, digital and business case development along with people skills encompassing team management, coaching and strong stakeholder engagement.
Having been a competitive swimmer in her younger years, she has been an advocate for sporting pathways in Ireland, and the benefits sport brings across health, community and economy and believes she could add a lot of value as an OFI Board Member.
| Skill Set | Detail |
|---|---|
| Commercial / Marketing | Marketing, Branding, Communications, Digital, Content, Public Affairs, Business Case development |